April 2012
Here are some management resources which we have added to stock. Please feel free to add a comment or review and if you have any further suggestions for new stock please do let the LRC know.
Music: the business: the essential guide to the law and the deals, by Ann Harrison – fully revised and updated, including the latest information on the impact of digital technology, this book remains the essential reference guide to the business of music. Whatever your role or if just simply fascinated by the music industry, this will tell you what you need to know about how the UK music industry works.
The cultural leadership handbook: how to run a creative organization, by Robert Hewison and John Holden – this book defines the specific challenges in the cultural sector and enables arts leaders to move from ‘just’ administration to becoming cultural entrepreneurs, turning good ideas into good business. This book will give you the edge, enabling you to show creative leadership at any level in a cultural organization regardless of your cultural background.
Principles of marketing, by Philip Kotler and Gary Armstrong – fully revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships, including the uncertain economy, the changing nature of customer relationships and consumer-generated marketing, marketing technologies and sustainable marketing.
Get bold: using social media to create a new type of social business, by Sandy Carter – using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. This book presents a comprehensive framework for transforming your business into a winning Social Business.
Sound business, by Julian Treasure – sound is a great undiscovered country for business. Most organizations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment. This book explains how to predict these effects and take control of sound to improve almost every aspect of business.
Branding with brains, by Tjaco Walvis – think about the last time you bought something… do you know why you chose that particular product or brand? This book exposes the hard, scientific truth about why customers choose certain brands over others. It gives you the three most powerful laws of branding to make sure your brand is the first in your customers’ minds, every time they buy.
